Privacy policy

Privacy Policy
Last updated: June 2026

1. Introduction

PureWellPaw (accessible via try-purewellpaw.com) is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

By browsing our website or placing an order, you agree to the practices described below.

2. Data Controller

PureWellPaw
🌐 try-purewellpaw.com
📧 support@try-purewellpaw.com

3. Data We Collect

a) Information you provide directly

• First and last name
• Email address
• Shipping and billing address
• Phone number (if provided)
• Payment information (securely processed by Shopify — we never store your banking details)

b) Information collected automatically

• IP address
• Browser type and device used
• Pages visited and time spent on the site
• Traffic source (Meta ads, organic search, etc.)
• Cookies and tracking pixels (see Section 7)

c) Data from Meta (Facebook / Instagram)

Through the Meta Pixel installed on our site, behavioral data may be collected, including pages visited, products viewed, items added to cart, and purchases made.

4. Purpose of Processing

5. Data Sharing

We never sell your personal data. It may only be shared with:

• Shopify Inc. — the e-commerce platform hosting our store
• Meta Platforms (Facebook / Instagram) — for targeted advertising
• Carriers — for the delivery of your orders
• Payment providers — for secure transaction processing

All of these partners are bound by their own privacy policies and strict contractual obligations.

6. International Data Transfers

Shopify and Meta are U.S.-based companies. Your data may be transferred to the United States under appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, where applicable.

7. Cookies and Meta Pixel

Our website uses the following technologies:

• Essential cookies — required for the proper functioning of the site and shopping cart (no consent required)
• Analytics cookies — used to measure traffic and improve our website
• Meta Pixel — Facebook/Instagram advertising tracking, used to measure the effectiveness of our campaigns and personalize ads

You can manage your preferences through the cookie banner on our site or through your browser settings.

To opt out of Meta tracking, visit: facebook.com/ads/preferences

8. Data Retention

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — obtain a copy of your data
• Rectification — correct inaccurate data
• Deletion — request that your data be deleted
• Restriction — limit how your data is processed
• Objection — object to the use of your data for marketing purposes
• Portability — receive your data in a structured format
• Withdrawal of consent — at any time, without retroactive effect

California residents may also have specific rights under the CCPA, including the right to know what personal information is collected and the right to opt out of the sale or sharing of personal information (please note: PureWellPaw does not sell personal information).

To exercise your rights, contact us at: support@try-purewellpaw.com
We will respond within 30 days.

You may also contact your local data protection authority, where applicable.

10. Security

We implement technical and organizational measures to protect your data. Our store is hosted on Shopify, a PCI DSS-certified platform for payment security.

11. Changes to This Policy

We reserve the right to modify this policy at any time. The "last updated" date at the top of this page will be revised accordingly.

12. Contact

PureWellPaw
🌐 try-purewellpaw.com
📧 support@try-purewellpaw.com